35
declines/month avg.
Red light
Declined. Lead walks out.
Platform moves on.
The only platform built for after the decline

Every decline starts red. We make it green.

Your F&I desk declines 30–40 customers every month. Every platform you own was designed for the ones who said yes. Not one has a workflow for the recovery journey between the red light and the funded deal. Until now.

Book a 12-minute demo → See what you're losing
25×
avg. ROI on subscription
97 days
avg. decline to funded deal
10–25%
recovery rate with Greenlight
$3,800
avg. recovered gross per deal
Red light → green light· The only platform of its kind· Declined lead recovery· CDLO command center· Borrower self-service portal· Turn every decline into a comeback· Lender appetite matching· Stop losing the leads you already paid for· Red light → green light· The only platform of its kind· Declined lead recovery· CDLO command center· Borrower self-service portal· Turn every decline into a comeback· Lender appetite matching· Stop losing the leads you already paid for·
Your dealership is losing right now
$0
lost in potential gross this month from unrecovered declines
Based on 35 avg. monthly declines × $3,800 avg. gross × industry 10% natural recovery. Your number is almost certainly higher.
The red light problem

Every tool you own
was built for the green light.

VinSolutions. DealerSocket. Reynolds. CDK. Every platform in your stack was designed for approved customers. Not one of them has a workflow for what happens after the decline. No recovery process. No follow-up. No system. Just $133,000 in potential monthly gross walking out the door, every single month, without a tool built to bring it back.

"That deal was already written off as a total loss the day he walked out. He came back 97 days later and bought the Tahoe."

Tanya Williams · CDLO, Riverside Auto Group
GREENLIGHT
The transformation

The red light becomes
the green light.

Greenlight is the structured recovery journey between those two moments. Every step tracked. Every milestone measured. Every dollar attributed.

Red light
F&I delivers the decline. Lead walks out. Platform moves on. $3,800 gross — gone.
Without Greenlight
Greenlight
recovery
journey
Amber light
97-day structured recovery. Milestones tracked. Borrower engaged. CDLO in control. Score rising.
In recovery
Alert fires
when ready
Green light
Loan ready. Alert fires. Inventory matched. Deal closes. Gross recovered. ROI proven.
With Greenlight
Capture — 60s
Quick capture or borrower QR self-enroll
Score & Assign
Recovery score + CDLO pathway set
Borrower Journey
Portal + weekly SMS + milestone tracking
Green Light Alert
Loan-ready fire + inventory match
Deal & ROI
Revenue attributed. 25× ROI measured.
Real recoveries

Red lights that turned green.

Every quote is real. Every number verified from live cases.

"

"Marcus came back after 97 days. Score went from 581 to 638. Capital One — conditional approval. He bought the Tahoe. That deal was already written off as a total loss the day he walked out the door."

Tanya Williams · CDLO, Riverside Auto Group
$4,800
gross on a deal we'd already buried
"

"$18,400 in recovered gross against a $749 subscription. My GM asked why we hadn't done this years ago. I had no good answer."

Marcus Rivera · Dealer Principal, Riverside Auto Group
25×
ROI in month one
"

"Jennifer enrolled herself through the portal. We didn't call her once. She came back 106 days later and left a 5-star Google review tagging me by name."

Tanya Williams · CDLO, Riverside Auto Group
106 days
decline to funded Honda Accord
"

"Jake logged 22 declines last month because he could see his recovery bonuses update in real time. The leaderboard changed the floor culture in a week."

Marcus Rivera · Dealer Principal, Riverside Auto Group
22
captures by one salesperson in one month
Pricing

One recovered deal pays
for months of Greenlight.

Full platform at every tier. No feature tiers, no per-seat fees, no tricks.

Independent
$449/mo
Single-point dealers under 150 units/month.
  • Full platform — everything
  • Unlimited cases
  • Borrower portal + Car Loan Ready
  • 30-day free trial
Most popular
Franchise
$749/mo
Single-point dealers 150+ units/month.
  • Everything in Independent
  • Lender appetite feed
  • Advanced analytics
  • Priority onboarding
Group
$599/rooftop
2–5 locations. Group rollup dashboard included.
  • Everything in Franchise
  • Cross-location rollup
  • Group leaderboard
  • Success manager
One recovered deal more than pays for your entire month of Greenlight.
At $3,800 avg gross, a single recovery covers the Franchise plan 5× over.
30-day free trial · no credit card · live in 48 hrs
Greenlight Academy

Train the people
who turn red to green.

The CDLO role is the engine of every Greenlight recovery. Our certification programmes, seminars, and consulting services build the skills and systems that make recovery happen at scale.

1,200+
CDLOs trained
Certification
CDLO Certification
Programme

The definitive credential for Certified Declined Loan Officers. 6-week online programme covering recovery frameworks, borrower psychology, lender appetite, and Greenlight platform mastery. Includes live coaching sessions and a proctored final exam.

6-week self-paced online curriculum
4 live group coaching sessions
Official CDLO credential + badge
Greenlight platform included free
$1,200
per person
Most popular
Live seminars
Decline Recovery
Masterclass

Full-day intensive workshops held quarterly in major metros. Covers the complete red-to-green recovery system, live case studies with real Greenlight data, and hands-on platform walkthroughs. Ideal for dealer groups training multiple CDLOs at once.

Full-day live workshop (8 hrs CPD)
Real Greenlight case studies + data
Group rates for 3+ attendees
Certificate of completion included
$495
per attendee
Consulting
Recovery Programme
Build-Out

GTAC consultants embed with your team for a 30-day programme build-out. We design your dealer-specific recovery playbook, hire and onboard your first CDLO, set Greenlight up end-to-end, and run the first 90-day cycle alongside you until the programme is self-sustaining.

Dedicated GTAC consultant assigned
Custom recovery playbook for your store
CDLO hire + onboard support
90-day supervised first cycle
Custom
scoped per engagement
All programmes qualify for CPD credit
🇺🇸 Available nationwide
Group discounts for dealer networks
View full curriculum →
Free Resources

Everything you need
to understand the opportunity.

No paywalls. No sales pitches buried inside. Just the research, playbooks, and insights that help dealers and brokers understand the declined lead recovery category — and what it's worth to them.

Filter by type
eBook · Free
The Declined Lead Playbook: 97 Days from Red to Green

The complete framework for building a structured recovery programme at your dealership. 42 pages covering capture, scoring, milestone design, borrower engagement, and the loan-ready alert system.

42 pages · PDF download
Download free
White Paper · Free
The $1.6 Billion Gap: What the Auto Industry Loses to Unrecovered Declines Annually

Original research across 400+ US dealerships quantifying the industry-wide cost of the post-decline gap. Includes lender appetite data, recovery rate benchmarks, and the ROI case for a structured CDLO programme.

28 pages · Research report
Download free
Video · 18 min
18:42
Watch: Marcus Washington's Full Red-to-Green Recovery Journey

A real-world walkthrough of one dealership's Greenlight recovery case from the day of decline to the funded deal 97 days later. CDLO Tanya Williams narrates every decision, milestone, and pivot in real time.

Free · No sign-up required
Watch now
Article · 8 min read
Why Your CRM Is the Wrong Tool for a Declined Lead

A deep dive into why general-purpose CRMs fail at post-decline recovery — and the five specific workflow gaps that cost dealers an average of $133,000 per month. Includes a side-by-side comparison with purpose-built recovery tools.

8 min read · Free
Read article
eBook · Free
The CDLO Hiring Guide: How to Find, Interview, and Onboard Your First Declined Loan Officer

Step-by-step guide to building the CDLO role from scratch. Includes job description templates, interview scorecards, 30-60-90 day onboarding plans, and compensation structures that incentivise recovery performance.

36 pages · PDF download
Download free
Video · 24 min
24:11
Greenlight Platform Walkthrough: From Decline to Dashboard in 24 Minutes

A complete end-to-end product demo with real data. Covers quick capture, the CDLO command center, the borrower portal, the loan-ready alert engine, lender appetite matching, and the executive ROI dashboard.

Free · No sign-up required
Watch now
White Paper · Free
Lender Appetite in 2026: What CDLOs Need to Know to Submit with Confidence

A lender-by-lender appetite analysis for subprime and near-prime auto submissions in 2026. Covers credit tiers, DTI thresholds, stipulation patterns, and the resubmission windows that maximise approval rates for previously declined borrowers.

22 pages · Updated Q2 2026
Download free
Article · 6 min read
10 Questions Every Dealer Should Ask Before Their Next F&I Review

Most F&I reviews focus entirely on approvals. This guide shows dealer principals the ten data points they should be demanding about declined leads — including recovery rate, average time-to-return, and gross per recovered deal.

6 min read · Free
Read article
Article · 5 min read
The Psychology of the Declined Borrower: Why They Don't Come Back (and How to Change That)

Understanding why declined customers disappear — shame, confusion, and the assumption that "no" is permanent. This piece covers the borrower psychology framework that underpins every Greenlight recovery milestone.

5 min read · Free
Read article
View all resources
New resources weekly →
Run your numbers

What are your red lights actually worth?

Adjust to your real dealership numbers. Watch what Greenlight recovers.

Monthly declines
30
Recovery rate
12%
Avg gross per deal
$3,800
4
Recovered deals/mo
$15,200
Gross recovered/mo
20×
ROI on Greenlight
Get my personalised recovery plan →
We'll model your exact numbers live on the call · Franchise plan used for ROI
Ready to turn your red lights green?

The red light isn't
the end. It's the
beginning.

Book a 12-minute demo. See a real red-to-green recovery journey. Walk away with your exact number — what Greenlight recovers from your actual decline volume.

Book a 12-minute demo
30-day free trial · no credit card · live in 48 hours · cancel anytime